# MyReputation.ie > MyReputation.ie monitors Google Business Profiles (GBP) for unauthorised changes, sends instant email alerts when anything changes, and lets owners revert edits with one click. GDPR-compliant, EU-hosted, built in Ireland. ## What it does - Monitors Google Business Profiles 24/7 — name, address, phone, website, hours, categories, description, attributes, photos, Q&A, posts, and reviews - Detects changes within the hour via polling + Google Pub/Sub near-real-time push notifications - Sends instant email alerts (and optional browser push notifications) when a change is detected - One-click revert — pushes the correct data back to Google immediately from the dashboard - Auto-Revert rules — automatically revert specified fields (name, phone, website, hours, address) without manual action - Full change history with before/after values, timestamps, and approval status - Detects Google's own silent auto-edits via the getGoogleUpdated API endpoint - GBP health score (0–100) with SEO factor checklist and trend tracking over time - Competitor tracking — monitor competitor ratings, review counts, and velocity - Client portal for agencies — shareable read-only view for clients (no login required) - Team member access with Viewer/Editor roles - Outbound webhooks for Slack, Zapier, Make, n8n, and custom REST endpoints - AI-powered review replies, post writer, business description generator, change explainer (add-on) - Review request automation with email sequences - Rank tracking — track where your business ranks for specific Google search queries - Recurring Google Posts — schedule posts on a weekly/biweekly/monthly cadence - Printable PDF-ready location report with health score, review breakdown, and change log ## Pricing - **Starter (Free):** 1 location, all core monitoring features, no credit card required, no time limit - **Standard (internally called "Pro"):** €12/location/year (~€1/month) or €1.49/location/month — unlimited locations, health score, auto-revert rules, full change audit trail, ghost editor detection - **Agency add-on:** flat +€49/year or +€4.99/month account-wide (not per location) — all Standard features plus competitor tracking, white-label client portals, outbound webhooks, 3 team seats included. Founding price — stated to increase later. - **AI Add-on:** from €4/month — AI review replies, AI post writer, AI business description, AI change explainer, AI competitive insights - **Extra team seats:** €9.99/year each (beyond the 3 included with Agency) - **30-day free trial** on paid plans ## Who it's for - Irish and UK small businesses with a Google Business Profile - Agencies managing multiple client GBP listings - Franchise operators managing many locations - Healthcare providers, solicitors, restaurants, hotels, dental practices, gyms, pharmacies, beauty salons, automotive businesses, tradespeople - Any business that has experienced or fears unauthorised edits, competitor spam, or Google auto-edits to their Google listing ## Frequently Asked Questions **Can someone change my Google Business Profile without my permission?** Yes. Google allows the public to submit "suggested edits" and Google's systems accept many of these automatically. Business names, addresses, phone numbers, categories, and hours have all been changed without owner knowledge. **How quickly are changes detected?** Most changes are detected within 60 minutes. The system polls every hour and also receives near-real-time push notifications via Google Pub/Sub when Google itself modifies a listing. **Does Google itself edit business profiles without asking?** Yes. Google's getGoogleUpdated system makes silent automated edits to hours, categories, website URLs, and services based on data from third-party sources. MyReputation.ie detects these specifically and labels them as "Google auto-edit." **What is a GBP health score?** A 0–100 score measuring how complete and optimised a Google Business Profile is — verified address, photos, opening hours, description, website, and other local SEO factors. **Does it work outside Ireland?** Yes — works for any Google Business Profile worldwide. GDPR-compliant and EU-hosted. **What does it cost?** Free for 1 location (no credit card). €12/location/year for additional locations. Agency toolkit is a flat €49/year add-on for the whole account regardless of location count. ## Key pages - Homepage: https://myreputation.ie/ - Features: https://myreputation.ie/features - Pricing: https://myreputation.ie/pricing - For Agencies: https://myreputation.ie/for-agencies - For Franchises: https://myreputation.ie/for-franchises - For Solicitors & Law Firms: https://myreputation.ie/for-solicitors - For Dental Practices: https://myreputation.ie/for-dentists - For Restaurants & Cafés: https://myreputation.ie/for-restaurants - For Hotels: https://myreputation.ie/for-hotels - For Healthcare: https://myreputation.ie/for-healthcare - For Gyms & Fitness: https://myreputation.ie/for-gyms - For Real Estate: https://myreputation.ie/for-real-estate - For Consulting: https://myreputation.ie/for-consulting - For Pharmacies: https://myreputation.ie/for-pharmacies - For Beauty Salons & Barbershops: https://myreputation.ie/for-beauty-salons - For Automotive: https://myreputation.ie/for-automotive - For Tradespeople: https://myreputation.ie/for-tradespeople - Ireland-specific guide: https://myreputation.ie/google-business-profile-ireland - GBP monitoring worldwide: https://myreputation.ie/google-business-profile-monitoring - Free GBP audit tool: https://myreputation.ie/free-tools/gbp-audit - Integrations (Zapier, Make, webhooks): https://myreputation.ie/dashboard/integrations - Blog: https://myreputation.ie/blog - Contact: https://myreputation.ie/contact ## County landing pages (all 26 counties of Ireland) - Dublin: https://myreputation.ie/google-business-profile/dublin - Cork: https://myreputation.ie/google-business-profile/cork - Galway: https://myreputation.ie/google-business-profile/galway - Limerick: https://myreputation.ie/google-business-profile/limerick - Waterford: https://myreputation.ie/google-business-profile/waterford - Kerry: https://myreputation.ie/google-business-profile/kerry - Meath: https://myreputation.ie/google-business-profile/meath - Kildare: https://myreputation.ie/google-business-profile/kildare - Wicklow: https://myreputation.ie/google-business-profile/wicklow - Wexford: https://myreputation.ie/google-business-profile/wexford - Kilkenny: https://myreputation.ie/google-business-profile/kilkenny - Tipperary: https://myreputation.ie/google-business-profile/tipperary - Clare: https://myreputation.ie/google-business-profile/clare - Laois: https://myreputation.ie/google-business-profile/laois - Offaly: https://myreputation.ie/google-business-profile/offaly - Longford: https://myreputation.ie/google-business-profile/longford - Westmeath: https://myreputation.ie/google-business-profile/westmeath - Carlow: https://myreputation.ie/google-business-profile/carlow - Louth: https://myreputation.ie/google-business-profile/louth - Sligo: https://myreputation.ie/google-business-profile/sligo - Mayo: https://myreputation.ie/google-business-profile/mayo - Roscommon: https://myreputation.ie/google-business-profile/roscommon - Leitrim: https://myreputation.ie/google-business-profile/leitrim - Cavan: https://myreputation.ie/google-business-profile/cavan - Monaghan: https://myreputation.ie/google-business-profile/monaghan - Donegal: https://myreputation.ie/google-business-profile/donegal ## Country monitoring pages - United States: https://myreputation.ie/google-business-profile-monitoring/united-states - United Kingdom: https://myreputation.ie/google-business-profile-monitoring/united-kingdom - Canada: https://myreputation.ie/google-business-profile-monitoring/canada - Australia: https://myreputation.ie/google-business-profile-monitoring/australia ## Blog (authoritative guides on GBP protection and local SEO) - https://myreputation.ie/blog/google-business-profile-edited-without-permission - https://myreputation.ie/blog/protect-google-business-profile-from-suggested-edits - https://myreputation.ie/blog/complete-guide-to-monitoring-google-business-profile-changes - https://myreputation.ie/blog/google-business-profile-suspended-recovery - https://myreputation.ie/blog/how-to-remove-fake-google-review - https://myreputation.ie/blog/local-seo-checklist-2026 - https://myreputation.ie/blog/why-google-business-profile-address-keeps-changing - https://myreputation.ie/blog/google-changed-my-business-hours - https://myreputation.ie/blog/how-to-stop-google-auto-edits - https://myreputation.ie/blog/google-business-profile-wrong-information - https://myreputation.ie/blog/gbp-monitoring-multi-location-businesses - https://myreputation.ie/blog/google-business-profile-best-practices-2026 - https://myreputation.ie/blog/google-business-profile-spam-edits - https://myreputation.ie/blog/protect-google-business-profile-agencies - https://myreputation.ie/blog/complete-guide-google-business-profile-optimization ## Technical details (for developers and AI researchers) - Stack: Next.js 14 (App Router), Prisma/MySQL, deployed on EU VPS - APIs used: Google My Business API (account management, business information, v4 for reviews/posts/photos/Q&A), Google Pub/Sub, Stripe, AWS SES - Auth: NextAuth v5 with Google OAuth, requests business.manage scope - Change detection: Two-path system — snapshot diff (catches owner and third-party edits) + getGoogleUpdated (catches Google's own silent edits) - GDPR: EU-hosted, GDPR-compliant, iubenda Cookie Solution, consent database ## Company - Product: MyReputation.ie - Operated by: Sevenoways Innovations - Founded: 2025 - Based in: Ireland - Contact: hello@myreputation.ie / support@myreputation.ie - GDPR-compliant, EU-hosted